SEO: SPEAK THE LANGUAGE OF GOOGLE
Many of you have heard of SEO or at least read something about it. Understanding what your ideal customer is looking for when they go online is important. For example, you might offer “wash basin cabinets,” and your clients might search for “bathroom cabinets.”
So, let’s climb aboard the wedding carriage and walk through the process of applying the best SEO techniques.
This is chapter 3 of your 5-part series on making your service-based business visible to all! Make sure to check out the previous chapters if you just arrived here.
Chapter 1: Claim Your Digital Throne: Google Business Profile
Chapter 2: What is Google Business Profile?
Chapter 3: Speak the Language of Google (SEO)
Chapter 4: Freshness is Key: Keeping Your Website Lively
Chapter 5: Beyond Keywords: Unlocking Google's Secret Garden
OPTIMIZE FOR
SEARCH:
GET FOUND BY YOUR IDEAL CLIENTS
Unleash the power of search engine optimization (SEO) and attract more clients to your business. Discover expert strategies to optimize for Google search results.
Wedding Photography & the Keyword Code: Capturing Hearts and Leads
I apologize that this is focused on wedding photographers. I had to create this for a client who is one.
I hope you can replace that with your line of business as it all remains the same - just the keywords change.
Picture this: a couple in love, searching for the perfect photographer to capture their special day. They type "wedding photographer near me" into Google, and boom! Your stunning portfolio appears at the top of the search results. Sounds like a dream, right?
Well, you can turn that dream into reality with the right understanding of keywords. Keywords are like secret decoder rings, unlocking the treasure chest of potential clients looking for your amazing photography skills.
Why keywords matter
Imagine your website as a beautiful, hidden gallery showcasing breathtaking wedding photography. Filled with heartwarming love stories and artistic masterpieces, it's a true gem. But if nobody knows how to find it, your talent remains unseen.
Keywords are like the directions leading couples right to your doorstep. When you use the right keywords, your website shows up in relevant searches, bringing excited couples eager to say "I do" with your help.
46% of Google searches have local intent
The latest local SEO statistics show that almost half of all searches have a local SEO intent. Google delivers local results that provide an immediate solution for customers.
Let’s look at the two ways people discover your amazing pizza place online:
Organic traffic: This is like having the best-smelling pizza joint on the block. People searching for "delicious pizza near me" stumble upon your website thanks to its awesome content and search engine magic. It's free and attracts people who are already interested in your offer.
PPC traffic: This is like putting up a tempting billboard that says "best pizza ever!" You pay for it, but it puts your pizzeria right in front of people searching for pizza, even if they haven't heard of you yet. It's faster but costs money.
Both bring in hungry customers, but the best approach is often a mix. Think of it as having a mouthwatering aroma and a flashy billboard – you attract people who already smell your deliciousness, and those who might not have known you existed. This comprehensive strategy can be a game-changer for your business, reaching a wider range of potential customers.
"I WANT MORE SERVICE-BASED COMPANIES TO BE SUCCESSFUL WITH THEIR ONLINE ACTIVITIES!"
Finding the perfect match
Now, how do you pick the words that resonate with those lovebirds? No need for a crystal ball! We'll use keyword research tools like Google Keyword Planner or Ahrefs. These are like fancy calculators that tell how many couples search for certain terms and how many other photographers compete for those same words.
Let's say you specialize in capturing intimate, natural moments during weddings. Instead of the super broad "wedding photographer," you might choose "candid wedding photography near [Your City]." It's more specific, has fewer competitors, and attracts couples who love your authentic style!
Weaving Keywords Like a Love Story
Once you have your keywords, it's time to integrate them seamlessly into your website, like weaving a love story through your imagery. Here's how:
Titles & Descriptions: Think of these as your gallery's entrance sign. Use relevant keywords naturally in your titles and descriptions to catch couples' attention in search results.
For example, "Candid Wedding Photography Capturing Raw Emotions in [Your City]" is clear, enticing, and keyword-rich.
Content: Think beyond just listing your services! Share your passion for storytelling, highlight your unique approach, and use keywords naturally throughout your blog posts and testimonials.
Describe how you capture candid moments, and the emotions you love to document, and use keywords like "authentic storytelling" and "intimate details."
Connecting the Dots: Imagine your website as a romantic journey for couples exploring your work. Internal linking helps them navigate and find exactly what they're looking for. Use keywords in your anchor text (the clickable words) to connect related pages.
For example, link your "engagement session gallery" to your "candid photography style" page using the text "discover how we capture natural connection."
Remember: Don't try to trick Google with keyword stuffing! Focus on creating beautiful, engaging content that uses keywords naturally and attracts the right kind of couples. Think of your website as an invitation to your photographic love story, not a sales pitch.
The more you showcase your passion and artistry, the more Google (and your ideal clients) will fall in love with your work!
5 Key Points for Busy Photographers
Keywords are like search terms couples use to find photographers. By understanding the specific keywords couples are using to search for wedding photographers, you can optimize your website and content to appear in relevant search results, increasing your visibility and attracting potential clients.
Use tools like Google Keyword Planner to find relevant keywords with less competition. Keyword research tools like Google Keyword Planner can help you identify popular keywords related to wedding photography that have lower competition. This allows you to target specific keywords that have a higher chance of ranking well in search results.
Sprinkle keywords naturally throughout your website, like confetti on a love story. Incorporate your chosen keywords naturally and strategically throughout your website's content, including titles, descriptions, blog posts, and testimonials. This helps search engines understand the relevance of your website to specific search queries and improves your chances of ranking higher.
Help couples navigate your website with internal linking using relevant keywords. Use internal linking to guide visitors through your website and help them find the information they're looking for. Incorporate relevant keywords in anchor text to create meaningful connections between related pages and improve the overall user experience.
Focus on creating stunning content and sharing your passion to attract the right clients. While keywords are important, it's equally crucial to prioritize the creation of high-quality content that showcases your unique style, passion, and expertise as a wedding photographer. By sharing compelling stories, showcasing your artistry, and demonstrating your love for capturing special moments, you'll attract clients who resonate with your work and are more likely to become long-term clients.
By following these tips, you'll be well on your way to becoming a keyword ninja, attracting your ideal couples, and capturing more love stories that will last a lifetime.
Call to Action
Get a free consultation to discuss your website and keyword strategy.
Start using these tips today and watch your website become a love magnet for engaged couples!
TL;DR
This article explores the critical role of SEO keywords in improving your website's visibility.
It covers everything from the importance of keyword research, the use of keyword research tools, to the effective implementation of keywords on your website.
The article also highlights the significance of creating quality content and using internal linking.
The focus is on naturally integrating keywords and maintaining high-quality content that attracts the right audience.
👆🏻 Back to Top 👆🏻
