September 2023 - Would it lie to me?
👉 Lese ich lieber auf Deutsch 🇩🇪 🇨🇭 🇦🇹
Read on the web: Newsletter September 2023
Last month I wrote about scraping the internet. Click the “read on web” link above and you will find a link to it. Basically, I described how I need to learn more about the industries I am working with. I need to have a better understanding of what the competition is doing on the internet.
Do they have a homepage?
Do they have a Google profile?
Do they use social media?
How active are they on the internet?
This is where the data scraping comes into play. In the 3rd article below I describe how I built a list of 2000 photographers in the greater Frankfurt area. I am working with a photographer and I wanted to have some hard data on hand. Not that she was asking for it but I knew I needed a better understanding of her competition. Yeah, 2000 photographers.
I am also working with a conference interpreter in Switzerland. I also scraped the entire country for translators & interpreters. All the insights I learned from that exercise have taken me down the road of building a database for all those industries I am working with. To date, all of these businesses are locally focused and therefore I can define a region, or polygon (read the article) for this. Next month it will be window installers.
Sounds exciting, right?
/Andrew
NEWSLETTER CONTENT
Online Growth Hacks (how to get the internet to work for you)
Latest podcasts (sorry still none - do I podcast in English or German or both?)
Tom Sawyer Travels (my musing)
ONLINE GROWTH HACKS
One article on setting up your Google Business profile then 2 more on using data to grow your business.
HOW TO CHANGE YOUR GOOGLE BUSINESS PROFILE TO A SERVICE AREA BUSINESS - A STEP-BY-STEP GUIDE
https://digital-done-right.com/blog/expand-your-reach
Learn how to change your Google Business Profile from a location-based business to one where you deliver services at your clients' locations with this step-by-step guide. Discover the advantages of switching to a service area business and how to update your profile settings to accurately represent the services you provide. Keep in mind the potential impact on how customers find you and ensure that your business complies with Google's guidelines.
HOW TO LAUNCH A SUCCESSFUL EMAIL CAMPAIGN AIMED AT TRANSLATION BUSINESSES
https://digital-done-right.com/blog/email-campaign-success-how-to
In this article, I share my experience building a list of over 1000 translators and interpreters based in Switzerland and discuss my plan to launch an email campaign to reach out to these businesses. I provide tips for writing effective emails to translators in Switzerland, including tailoring the email content to their industry, offering a free eBook as a valuable resource, and translating the email into German, French, or Italian. I also share the initial results of my email campaign and provide a list of optimized subject lines for email targeting translators in Switzerland.
HOW TO GAIN A COMPETITIVE EDGE BY ANALYZING YOUR COMPETITORS
https://digital-done-right.com/blog/beat-your-competition-with-data
How can you begin to make suggestions on how to improve a website, an Instagram presence, or any general improvements to a company’s online presentation without data? I know the value of data. I know how to get data and crunch it so it makes sense to the business. I am working with a budding photographer and it would be easy for me to say just do X and then Y. Take the money and run. That’s not me and that’s not how to build local business success. I spent over 20 years as a corporate business consultant and those years taught me the value of data.
Tom Sawyer Travels
My random thoughts. ✌🏻
WOULD CHATGPT LIE TO ME?
I use ChatGPT, Bing & Bard during the working week. Do you?
I use it to create catchy titles for blog posts, to write summaries of articles, and sometimes to brainstorm ideas. It can also be used for more complicated internet searches.
Back in February, I started planning a trip to Louisiana (my birthplace) later this year. I wanted to take some friends with me and needed a plan for a short tour. Now I know the area quite well. Maybe not all the latest restaurants and nightclubs, but the places tourists want to visit don't change that often. Well, in Louisiana they sometimes change after a hurricane.
Well, back in February I opened up ChatGPT and asked it for a 3-day tour with 3 stops along the way. I had only given it 2 places that I really wanted to visit and the result was really good. Well, to be honest, it will be about 90% of the tour we will do in October.
I later asked for an itinerary, driving plans, hotel, and restaurant ideas and saved it all in a plan to refine. What a cool use of ChatGPT.
The "success" was due to my knowledge of the area and the places we would be visiting. I could have created the same itinerary as ChatGPT, but it would have taken me a day or two. So from a time-saving perspective, it worked really well.
But then there was this other example. Follow the link to the whole story!
https://digital-done-right.com/tom-sawyer-travels/hallucinations
Thank you for coming here and sharing your time with me.
/Andrew
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