June 2023
By the time you receive this it will be officially summer. I am writing this the day before it goes out to all of you beautiful people. Thank you for your feedback, tips, corrections and suggestions. Newsletters are a black hole kind of experience. Hearing from you whenever and however is always great.
I made a, for me, big decision in May; I would not be publishing 3 to 4 articles a week anymore. You can see (below) is a list of everything I published in May. Along with that list each of the articles are translated into German, social media posts in 2 languages have to be written and posted and so on and so on.
I was exhausted.
Now I am planning on putting out a single article each week still with all the translation and social tasks attached. That will come to every other week later this summer. I have so much already lined up that if I slow the schedule down any more I will be prepared till next summer!
Part of the reason I made this change is that I have a few clients now. These are, in my business, priority 1 so the publication had to slow down. I developed a new approach for gaining new clients and 3 jumped at the opportunity. I will share that approach in next months newsletter.
More changes were also made, to my approach to social media. Scroll to the bottom for more on that.
NEWSLETTER DESIGN
Online Growth Hacks (industry specific, see below)
Growing your business online (other tips and hacks)
Latest podcasts
Tom Sawyer Travels (my updates)
I hope you enjoy this edition of my newsletter! ☺️
/Andrew
Online Growth Hacks
Here are the three remaining Growth Hacks which I created while working with an electric cargo bike rental business.
Maximizing the Impact of Your Bike Rental Business through Targeted Calls to Action
https://digital-done-right.com/blog/bike-sharing-cta
Boosting Online Visibility for Electric Cargo Bike Sharing: 5 Tactics for City Administrators and Building Managers
https://digital-done-right.com/blog/bike-sharing-boosting-visibility
Unlocking the Power of Social Media to Promote Electric Cargo Bike Sharing for City Administrators and Building Managers
https://digital-done-right.com/blog/bike-sharing-power-of-social-media
Growing your business online (other tips and hacks)
How to set up and optimize a Google Business Profile
https://digital-done-right.com/blog/set-up-and-optimize-a-google-business-profile
5 Reasons Why Local SEO Keyword Research Is Critical for Your Business
https://digital-done-right.com/blog/5-reasons-why-keyword-research-is-critical
Maximizing Your Online Presence: How Your Online Health Check Can Enhance Your Social Media and Digital Marketing
https://digital-done-right.com/blog/online-health-check-enhances-your-marketing
Online Reputation Management: The Ultimate Guide to Building and Maintaining a Positive Online Presence
https://digital-done-right.com/blog/blog-online-reputation-management-guide
Maximize Your Google Business Profile: Outranking Your Competition in Search
https://digital-done-right.com/blog/max-your-google-business-profile
Unlocking the Power of Engagement: Why an Engagement Strategy is Crucial for Your Business's Success
https://digital-done-right.com/blog/why-engagement-strategy-is-crucial
Tom Sawyer Travels
My random thoughts. ✌🏻
Stepping Away
Resetting Priorities & Moving On
My business life and interests have pivoted. I spent over 25 years in the corporate world, working with the largest companies in the world. Along the way, I had many wonderful experiences. Today, I work with small business owners who want to grow their businesses using the Internet. It is a very rewarding experience working with those directly involved in the success of their business and not somewhere in the food chain.
This article reflects on what I have been doing online for the past 20 years. I won't bore you with a detailed description of those thousands of hours on the Internet, as many reading this will know me and have seen much of what I have done and shared.
Today, I am making a change in my social media activities. I have been thinking about it for some time now. I am stepping away from LinkedIn as a major platform for sharing and exchanging.
Some of you may wonder what this means. I joined LinkedIn in 2006, but began regularly posting in 2016 when I became a technology evangelist. It was a thing back then.
According to LinkedIn, only 1% of its members post something on a weekly basis, while 3% post something on a monthly basis.
To spread the word about the technology I was promoting, I used social media, including LinkedIn. Over the last seven years or so, I have posted hundreds of articles, interacted with others, and met many interesting people both virtually and in real life. The thousands of followers I gained occasionally provided feedback and suggestions, making my experience worthwhile. However, my focus has changed, as well as my target audience, so it's time to make a decision.
The businesses I work with today are not on LinkedIn, nor do they need to be. Many rely on word-of-mouth to gain new customers, and I work with them to optimize an efficient approach to using the Internet as an adjunct. For them, the approach can vary from just optimizing their webpage, improving their visibility in Google searches, and interacting with customers/fans on Facebook, Instagram, WhatsApp, producing a podcast, etc. This is where the thousands of hours I invested in learning the Internet come into play.
What does this mean? I am not closing my LinkedIn account, but I am stepping away from actively using it. I will occasionally post something I think others may find useful, but not often. Practically, I will move the LinkedIn app on my devices from the first page. That adds friction, and I have used this technique for a number of other applications. I will not be checking for notifications (they've been turned off anyway) or DMs as often, so don't be surprised if I don't respond quickly.
Reflection is looking back so that the view looking forward is even clearer. - Unknown
I am going to use LinkedIn like the 97% of you, irregularly. This will allow me to use that time for better tasks. My social activities are not going away, just changing priorities. As I near the end of this article, I think about the thousands of people I have "met" on LinkedIn. People I have learned much from and appreciate all those exchanges. Thanks.
Stepping away.
Thank you for coming here and sharing your time with me.
/Andrew
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