February 2023

Written By

OMG! 😳

The last update I sent out was in November. Yes, I missed 2 months of updating my faithful readers.

If you have recently signed up, Hi! I’m Andrew and I run Digital.Done.Right. You’ve probably figured that out as you came across my website - somehow. I love to hear from my readers so I know what interests you.

Beginning in November I began rebuilding my website and as well my business focus. It was much more work than I expected it to be and honestly, I am not completely done. I did announce the new site in early January and that was such a relief. Here if you have not seen it. New Website

Newsletter REdesign

I have been thinking about what I want to share in this newsletter. Here are my current thoughts.

  • Tom Sawyer Travels (my updates)

  • New publications (my latest writings)

  • Latest podcasts

  • What else? (collection of thoughts)

As you will have seen, I have begun to also publish in German. I know some of my current readers may have longed for this version but I am looking for new subscribers who certainly will enjoy a localized version. The content will initially be identical.

Hope you enjoy the newsletter! ☺️

/Andrew

Tom Sawyer Travels

Here I share random experiences I make along the way.

Featured
Typisch Deutsch - do you accept credit cards?
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10,000 Prospects
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Hallucinations
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My Publications

Featured
Digital Sherpa, Digital Transformation
Unlocking Success: The Power of a Well-Designed Internet Presence for Local Businesses
Digital Sherpa, Digital Transformation

Having a well-designed internet presence can significantly benefit local businesses across various industries. By leveraging the power of the internet, you can attract a wider audience of potential customers, improve customer satisfaction, and differentiate yourself from competitors.

Read More →
Digital Sherpa, Digital Transformation
Digital Sherpa
Growing Your Local Business Online: 3 Lessons I Learned
Digital Sherpa

In my latest article, I share my experiences and lessons learned while focusing on small local businesses. I emphasize the importance of building personal relationships with customers and speaking their language to meet their needs. If you own a local business, you should read this article to gain valuable insights on how to grow your business online.

Read More →
Digital Sherpa
Content Marketing
Make it Easy for Yourself: Why You Need a Content Calendar for Your Business
Content Marketing

A content marketing calendar is a tool that helps businesses plan, organize, and execute their content marketing strategy. With a calendar in place, you can plan your content and ensure that it's consistent, relevant, and aligned with your overall marketing goals. This helps you stay on track, avoid last-minute scrambling, and ensures that all content is aligned with your business objectives.

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Content Marketing
Engagement Strategy
Unlocking the Power of Engagement: Why an Engagement Strategy is Crucial for Your Business's Success
Engagement Strategy

This article discusses the importance of having an engagement strategy, which can help businesses and organizations connect with their audience and build strong relationships. The article highlights several reasons why having an engagement strategy is important, including improving communication, standing out in a crowded marketplace, improving customer loyalty and satisfaction, and increasing brand awareness and reach. The article also provides tips on how to develop an effective engagement strategy.

Read More →
Engagement Strategy
Content Marketing
Unlocking the Power of Social Media to Promote Electric Cargo Bike Sharing for City Administrators and Building Managers
Content Marketing

Social media offers a powerful platform for promoting and educating people about electric cargo bike sharing. By leveraging the right platforms, this startup can connect with city administrators and building managers, and help them understand the benefits of this innovative transportation solution. Whether it's through informative posts and discussions on LinkedIn and Twitter, or by showcasing the positive impacts of electric cargo bike sharing on Instagram and Facebook, social media can play a key role in promoting this solution and growing the business.

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Content Marketing
Reputation Management
Online Reputation Management: The Ultimate Guide to Building and Maintaining a Positive Online Presence
Reputation Management

A positive online reputation can lead to increased success, while a negative one can lead to a loss of business and opportunities. By proactively managing their online presence, individuals and businesses can ensure that they are accurately represented online and can reap the benefits of a positive online reputation.

Read More →
Reputation Management

Latest Podcasts

What Else?

IS Anybody chatting?

Who has not played with ChatGPT or one of its various alternates?

I learned a new phrase recently - prompt engineering.

Prompt Engineering: the skill of writing the input query for a search engine or AI system to receive the proper response

Here ChatGPT’s response when I asked what it is:

Prompt engineering refers to the process of modifying the input, or "prompt," given to a language model in order to influence its output. This can be done to control the content and style of the generated text or to steer the model toward a particular goal or task. For example, a prompt for a language model might be modified to specify a specific topic, such as "Write a news article about the latest breakthrough in cancer research," or to include certain keywords or phrases, such as "AI safety concerns." The process of creating the perfect prompts is called prompt engineering.

This was a similar skill I learned back in the early ‘00s - when working with early Google. Tuning the request (or prompt) with qualifiers to get more specific responses. Back then, you could craft a carefully worded query to get better responses. Using a variety of AND, OR “specific terms” and more could get the answers you wanted faster. Today Google probably knows what you are searching for before you search.

I feel I need more space here to write about prompt engineering and ChatGPT. I’ll have it in next month’s newsletter!

Hey, if you made it this far then, thanks! I hope it was worth your time and if you have a comment please leave one below. I am on a journey to learn how people and organizations are coping with this New Normal.

If you are interested in sharing your story or know of someone who might just reach out. Use the contact form here and leave me a short note. I would love to hear your story.

Thank you for coming here and sharing your time with me.

/Andrew

⚜️  ⚜️  ⚜️

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